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Facebook says it miscalculated more metrics, but it’s telling advertisers not to worry – CNBC

November 16
16:38 2016

Attention, digital publishers and advertisers: Facebook has checked its math again. It needs to make some corrections.

The social network says it has been miscalculating several of the metrics it uses to measure how content performs on its property. It says the new numbers may differ significantly from what publishers are used to seeing.

In one case, a metric that measures how many people can see a publisher’s content on its page may shrink by 55 percent.

Facebook’s do-over comes a couple months after the company made a similar report, when it announced it had been overestimating a video viewing metric.

Continue Reading At CNBC

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